Congratulations, you have spent the last few weeks/months prepping, and getting your site ready to debut and the time has finally come to unveil your site to the world…. so now what?
For the most part, if you have a website the purpose of it is generating income, whether it be from direct sales of products and services online or simply pushing people to physical places to buy your products. But, generally speaking a websites purpose is usually to either get information out, bring people in or convince people to buy something. With that in mind, please note: just because you have a website, doesn’t mean you will profit from it. Thanks to sites like Angelfire and Lycos in the past and WordPress and Blogspot today anyone can set up a blog/website with little to no costs and attempt to convert internet surfers to customers. There are billions (under-estimate I’m sure) of websites out there trying to get you to buy their product, so why would people choose yours?
Well if you’re in the business of providing a service, there are three primary reasons that you will get business: 1) Because you’re the best. 2) You are cheap. 3) They know you or have been recommended by someone reputable. Let’s break that down some more. The best way to get good business is to be the best. To be the best you need to be knowledgeable, respected in your industry, (usually) not a new-comer, provide great customer service and quality work. With that combination, odds are you’ll get the most traffic. The next way to achieve a good conversion rate with your website is being cheap. People are cheap and often want the best quality for the lowest price and also people will often sacrifice quality for a lower price if they can get away with it. Being cheap brings in business, but it also usually reflects in your quality of work produced. The last main reason people will come to you is because they know you or have been referred to you. Personal recommendations have a far greater impact on decision making (especially when it’s quality work) than almost anything you can do on your own… unless you’re a celebrity. And people seem to just buy their stuff simply because they are famous. With that in mind, if you really want to generate leads and sales, first try to be the best. Second, have a good reputation which will generate good recommendations. And if you must, simply be cheap and you should get traffic. But there are no guarantees here.
Having a website doesn’t = sales. You are competing not only with local competition and other businesses that your potential clients have talked to, but now since you are online you are also competing with people all across the globe. A website is a great start to promote your business, but just because you have one doesn’t mean people will come, you need to promote yourself to have that happen. And you also need to be able to produce quality content in a manner that will make people want to hire you. That’s why you need to be the best and stand out from the competition. What makes you better that Joe Somebody down the street? Do you have better prices? Have you been in the industry longer? Are you more knowledgeable when it comes to (fill in the blank here)?
People want to hire the best candidates. The better the quality content produced the more likely to be hired. Oh, and people like to have specialists. Be great at one thing. It’s not a business plan to be a jack of all trades and master of none. For me, I specialize in web design. Which encompasses graphic design (and branding) and how it all connects between the logo, the website, banners, fliers, newsletters, etc. I’m not great at programming, but I’m learning and the more I work with it the better I’m getting at it. So on my website, I will say that I can code programming sections of the site, but I am much better at the visual aspect of websites, which is why I’m more of a front-end developer rather than a back-end coder. Therefore I will branch out and focus on the design and aesthetic components of a website more so than the functionality, not that I don’t do it, I just am better at the design.
In conclusion, be the best at what you do. People want to hire a master of a trade rather than jacks of all trades. A website does not make you receive traffic. It also doesn’t automatically generate income. You have to promote your business and work hard to sustain it. Personal recommendations go much farther than you think and being the best at what you do helps a ton.